TikTok Journalism: The platform’s impact on news audiences
The emergence of short-form video has forced an evolution in news rooms and editorial teams across the publishing industry at large. Media organisations big and small have adapted to audience appetite for quick updates across apps, and PRs must be prepared to switch platforms when necessary.
Our new report ‘TikTok Journalism: the platform’s impact on news audiences’ uncovers audience patterns and the impact this is having on journalism by analysing online news and social media data from 1 January to 20 October 2024.
We examine how mainstream media channels are utilising video to reach new audiences, and the rising influence of independent ‘citizen’ journalists sharing news in vertical formats.
This report covers:
- How, and why, public and media interest in TikTok journalism has grown so quickly
- The most influential voices and the audiences they attract
- What the rise of this new type of journalism means for ‘hard news’, including elections and global politics
- The rise of news as entertainment
Fill in the form below to download the report
