Sugar & Health: A PR guide to healthy FMCG & HFSS comms
HFSS (High Fat, Sugar, and Salt) public health initiatives are complex to navigate, with regulation for food and drinks communications and advertising in the UK in flux.
As food and drink brands prepare for the UK Government’s upcoming ban of HFSS food adverts on television before 9pm, what do PRs need to know about public perceptions, political maneuvering, and media interest around sugar and health?
Our latest report ‘Sugar & health: A PR guide to healthy FMCG and HFSS comms’ uses political intelligence from Vuelio, audience insights from Pulsar, and media expertise from ResponseSource to gain a complete picture of how the topic is discussed and understood. Featuring insights from social media, online news sources, the press, and journalist enquiries, uncover key information for crafting impactful comms, generating positive media coverage, and supporting stakeholder engagement.
Download the full white paper to learn….
- How the sugar conversation has grown in UK politics, the press, and across social media since the UK Government’s initial announcement of firmer regulation in 2022
- What PRs in the FMCG and HFSS space need to know to get the attention of relevant journalists and broadcasters, and achieve positive coverage in the media
- The brands that have been successful in their comms campaigns, amid the current climate of changing regulation and fluctuating audience expectations
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