Hold the homepage! How scoops circulate through the modern media landscape
Good news can travel quickly across the variety of platforms that make up the modern media landscape, but bad news often spreads just as fast.
How and why do certain stories make the leap from news columns to widely-shared social posts? And what do organisations and their comms teams need to know to push the positive stories further, and address negative narratives?
Our latest report ‘Hold the homepage! How scoops circulate the modern media landscape’ tracks two major reputational crises from the last year to uncover the forces at play. Using data points from traditional and social media – alongside public statements from UK political heavy-hitters – we examine how news reports evolve as they travel through different platforms & audiences.
Download the report to explore:
- How scandal can spread beyond publishing paywalls, impacting everything from regulation to brand reputation
- The forces that propel journalistic scoops from traditional media platforms to social virality
- How an evolving story can embroil brands, including competitors, in unexpected ways
