How To Improve Your Influencer Relations

‘How to Improve Your Influencer Relations’ explores ethical and effective collaborations from the PR’s perspective, with our guests Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club.

You’ll learn:

• How to use the ASA guidelines, CAP code, Google rules and social media secrets
• What paid-for content really means and when you need to disclose
• How ethical relationships can boost your brand’s reputation and ROI
• What to do if your influencers break the rules