Weekly comms news round up 25/04/13

Here’s my weekly comms news round up curated via @CisionUK. Just in time before you head out to enjoy the sun!

The Wall editor Gordon MacMillan to join Twitter UK as editorial manager by @StephenLepitak via The Drum

‘Gordon MacMillan, editor of Haymarket’s social media blog The Wall, is to depart the company after 15 years to join Twitter.

MacMillan made the announcement through The Wall, explaining that was leaving to take up the role of editorial manager within Twitter UK’s sales and marketing team.’

With PC sales declining 14% … digital marketers should move half their budget to mobile now by @HeatherAtaylor via Econsultancy

‘With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.’

Twitter signs major advertising deal with Publicis Groupe’s Starcom by @GordonMacMillan via The Wall

‘Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.

According to a report in the FT Twitter the TV linked deal is another reflection of Twitter’s importance as the second screen and its increasingly symbiotic relationship with television.’

Storify launches paid-for option aimed at journalists by @SarahMarshall3 via journalism.co.uk

‘Storify has made another move in moving towards a freemium model.

Late yesterday the team behind the tool, which has become a favourite of journalists as a method of curating social media posts, announced details of a paid-for option aimed at journalists.

The new service costs around £50 a year or £5.30 a month ($79 if paying annually, $99 for the year for those paying monthly, plus there is an introductory annual price of £39 / $59). It is called Storify Business and is aimed at “professional journalists, agencies, brands and bloggers”.’

Social media campaigns need ‘objectives’, warns Twitter executive by @joneddyreynolds via Marketing Magazine

‘Bruce Daisley, UK sales director at Twitter, believes that in the past, too many social media campaigns have been rushed through in a bid to increase fans and followers.

Speaking at the Adobe Summit in London, Daisley said: “I would say to any brand thinking about using social media – decide what your objectives are before you set about doing it, rather than seeing it as being exciting and cool.”‘

Baby boomers drive Facebook and Twitter growth by @cg_williams via The Telegraph

‘Overall, the proportion of British adults with a social networking profile grew to 64 per cent in 2012, compared to 59 per cent a year earlier.