Weekly comms news round up 02/05/13

My weekly pick of comms news curated via @CisionUK. Enjoy the bank holiday weekend!

In wake of AP hack, Twitter looks to get serious about journalist relations by @NateIngraham via The Verge
‘A huge number of journalists already use Twitter, both for news-gathering and as a way to report on breaking events, but a new job posting indicates that the company is looking to further formalize its relationships with the journalistic community. The posting for a “head of news and journalism” calls for someone to “devise and execute the strategies that make Twitter indispensable to newsrooms and journalists” — the hire will work as a sort of liaison to to the broader journalistic community. The goal is for Twitter to execute a multi-year strategy to improve the quality of news on Twitter, enhance partnerships with journalists on Twitter as well as with their news agencies, and work with Twitter’s product team to make sure the needs of those journalists are being met.’

Ad spend rises again – especially for mobile platforms, IAB finds by @CMRLee via New Media Knowledge
‘UK ad spend rose by £607 million during 2012 to reach a record £5.42 billion, according to figures out in April from the IAB and PwC. Mobile ads outstripped the market with 148 per cent growth – or £332.7 million – accounting for 10 per cent of all digital ad spend.

Video advertising rose by 46 per cent in 2012, rising to £160 million, while social media advertising grew by a further 25 per cent to £328.4 million.’

Five tips for charities to rock their digital marketing by @Andrew_Isidoro via Econsultancy
‘And yet charities and non-profits are often overlooked by our industry writers when it comes to offering help in driving donations and building relationships with their stakeholders.

Over the past few weeks, Econsultancy has published a number of posts covering Twitter, Pinterest and Facebook and now I have five more general tips, put together as part of our recent digital training day for non-profits to help maximise their presence online.’

Is real-time marketing the future of advertising? by @DurraniMix via Brand Republic
‘Twitter’s new commercial partnership with Publicis Groupe has captured the imagination this week, not least because both parties admit to still trying to work out what it might all mean.

On one level, the partnership, which will be led out of Starcom MediaVest Group, can be viewed as little more than good PR for both parties. WPP’s Sir Martin Sorrell has already been assured the deal represents a non-exclusive partnership.’

Five ways your brand can use Twitter’s #Vine app by @Alisonbattisby via THE Wall
‘Twitter has announced some new features for Vine, its video capture app which allows users to record six seconds of video from their smartphones and share them through social networks.

Now Vine also allows you to shoot from the front facing camera on your phone, and you can also tag other users in your updates allowing the app to become more interactive.’