Weekly comms news round up 01/10/12 – 11/10/12

Comms news rounded up from the past two weeks curated via @CisionUK. Both late and early this time around. Enjoy!

Google announces Tag Manager launch via @thedrum The Drum

“Google has today announced the launch of Tag Manager, to help sites consolidate their website tags.

According to Google, the new free tool will include asynchronous tag loading, multi-account functionality and a preview mode.”

Just 38% of companies have a content marketing strategy: report by @gcharlton via Econsultancy

“While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place. 

Econsultancy’s first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies. 

Here are a few highlights from the survey report…”

100 Indispensable Twitter Tips for Journalism Students via @OEDB_org OEDb

“There is no doubt that Twitter is everywhere, and despite criticisms that the social media site is overhyped, it has played a meaningful role in much more than just sharing what users had for dinner. Twitter is quickly becoming the go-to spot for all kinds of news, and over the past few years has broken major stories and provided insights into conflicts around the world. As a result, whether you love it or begrudge it, there’s no avoiding Twitter when it comes to modern journalism. It’s necessary for any journalism student to learn how to use the site and to make the most of the opportunities it affords. Whether that means employing it to network, find jobs, get inspired, or just to read the latest news is entirely up to you, but we offer some tips here that can help you to do all of the above and more. “

The future of content marketing? Consult the feeds by via Econsultancy

“Now, the word has an entirely different meaning to a global world of young digital natives, and understanding/collecting data on how these types of feeds are accessed and interacted with is going to be big business.

Where do you learn about breaking events? Consult the Twitter feed. Need to get caught up on family and friend’s whereabouts after a long- stint of no communication, that’s a Facebook feed.”

How to make ad revenue from the social web by @charlotteahenry via THE Wall blog

“Advertising Week and CNBC recently held an event with the titans of the social web. Called Masters of Monetization 2.0, the event brought togethertop revenue and ad execs from LinkdedIn, Twitter, Foursquare, Buzzfeed and Tumblr, as well as some Madison Avenue mad men.

Together, they came up with some insights into how to bring in revenue from the social web, an issue which has long plagued even the hottest tech companies.

There was also a growing focus on mobile, with significant amounts of social network traffic coming via smartphones and tablets.”

Targeted rich content, branded communications, competitions and promotions can generate new business leads and customers by @timothypenton via New Media Knowledge

“Identifying and finding new customers is an art. You know people need your product and service, but unless you successfully connect with the right people they are never going to discover it and interact with you. Online lead generation is an ideal way to achieve this and grow your database quickly. And if used to its full capabilities, can be a powerful marketing tool for customer acquisition, enhancing ROI.”

Content marketing becoming more important, but strategy lacks via @Newsreach NewsReach 

“The next year will see content become a more important element of digital marketing strategies than ever before, according to a new industry report.

Econsultancy and Outbrain’s Content Marketing Survey Report 2012 found more than 99 per cent of marketers believe content will have a key role to play in marketing over the next 12 months. However, a much smaller proportion of in-house and agency-side marketers have a content marketing strategy in place.”

Beyond Linkbait: First Steps to a Content Strategy by @LC_Brady via distilled

“Next in the line-up, we have Mark Johnstone who will be presenting at this year’s SearchLove London in just three weeks’ time.

Mark joined Distilled as an SEO consultant in July 2010 but his passion for all things creative shone through and in November 2011 he changed roles to take on the challenge of heading up the creative team. One of his first successes was the completion of this infographic which received over 6,000 tweets, 33,000 Facebook likes and over 300 linking root domains!”

Content and the journey: Building a good user experience for news sites by @rmcathy via journalism.co.uk

“Discussions at recent news industry conferences have often referred to the importance of good user experience, particularly during discussions about how news outlets are reaching and interacting with their users on digital platforms.

References to user experience could cover a range of aspects, including the user’s journey through content, an app or a news website, the usability of those products and the experience of consuming a single piece of content.”