Relevance International announces London hires

Relevance International has made two London-based appointments as it continues to grow around the world. Anita Gryson has been appointed associate director and Alice Lacey has been appointed account director.

Relevance International specialises in luxury brands and goods, real estate, hospitality projects and corporate PR. Headquartered in New York City, the company recently rebranded from Relevance New York as it sets its sights on a global clientele who are hungry for joined-up communications across every market.

The Soho-based office launched in October 2017 and its client portfolio already includes: The Royal Atlantis, Dubai; Leading Real Estate Companies of the World; Real Asset Partners; Concierge Auctions and Spector Group. Relevance International was founded by CEO Suzanne Rosnowski in 2012, who last week spoke to Vuelio about growing a global business. She said: ‘Having international offices and local experts adds a great deal of strength to our pitching and client representation’.

Of the new appointments, Suzanne said: ‘The opening of our new London office has given Relevance International a firm foothold in Europe working in tandem with the NYC team and our global affiliates. As we add offices, we want to maintain strong brand standards but embrace uniqueness from the personalities who join each location.

‘With a dedicated social media strategist and crisis communications expert on staff, our firm offers a seamless boutique level of client service on a global scale.’

Anita Gryson is a luxury communications specialist with over ten years of experience working with the world’s most respected brands in hospitality and design. During her career, she has worked with high profile clients such as Raffles Hotels & Resorts, The Leading Hotels of the World, The Lanesborough London, The Chatwal New York, AccorHotels Luxury Brands, Technogym and Design Haus Liberty.

In her most recent role at LUCHFORD APM Anita brought Beverly Hills to the forefront of the luxury market and strategically launched The Future of Luxury global trend report. Also experienced in corporate client work, Anita directed marketing partnerships with London Design Festival and the Royal College of Art to raise FTSE 100 property developer British Land’s credentials in the design sphere.

Alice Lacey is a property PR expert with over five years’ experience working with both UK and international real estate clients. Most recently, Alice held the position of Account Director on the Property PR team at Four Communications, working on an account portfolio encapsulating estate agencies, developers, specialist housing providers and international destinations. Previous clients include London Square, Jackson-Stops, Dexters, JOHNS&CO, Henley Space, Martin Grant Homes, Anchor, Renaissance Villages and Limassol Marina.

An events specialist, Alice is an expert in organising partnerships to support clients’ placemaking activity. Alice begun her career at Accommodation for Students, a property portal based in Manchester.