Social Media Monitoring
Social Media Monitoring
Find out what people are saying about you, across millions of social media platforms and sources, anywhere in the world.
Track the conversations that matter to you and watch stories unfold in real-time. Understand what is being said and respond accordingly, by having full visibility, insight and analysis at the touch of a button.
Overview
Keep up-to-date with social media conversations
Monitor millions of blogs, social networking sites, forums and more – from a single online dashboard – and send and receive real-time alerts and scheduled custom reports. Social media monitoring gives you a complete overview of your mentions and reach on social channels and the tools you need to understand and report on them.
From identifying and communicating with key influencers, to reporting and summarising coverage to determine the impact – this powerful tool provides the insight and metrics to evaluate the success of your campaigns.
Understand the impact of your coverage and calculate RO
Reach out to the people who are talking about your brand and transform one-sided mentions into conversations and relationships. Social media monitoring is your key tool to identifying and tracking social engagement with the media, customers and other stakeholders.
Determine the influence of your coverage on social with metrics such as engagement ranking, number of Twitter followers, vote count, number of comments and more. Publicity values for each post let you easily demonstrate ROI, while measuring the success of your campaigns on social.
Integrate both social and traditional media
Integrate your social media monitoring with traditional mediums to get a complete overview of your coverage and reach.
Tap into our integrated press reports to track the volume of buzz around keywords associated with your activity. Our integrated charts help you demonstrate the impact of your work and can be easily shared to report on all news coverage – from one place.
Robot reporters and mobile newsrooms – the future of journalism is now
There is little doubt that journalism, as a career, is undergoing more than a little disruption at the hands of technology. The recent news that Press Association are about to start employing robot reporters will do little to elevate fears of job security in newsrooms up and down the country.
Speaking at the Society of Editors conference in Carlisle, Pete Cliffton, PA’s editor-in-chief, said: “This won’t be replacing any of our fantastic journalists, it will be more a case of offering an extra level when it comes to short market reports, election results and football reporting.”
He continued: “Will it take over from proper journalists? Of course it won’t. We won’t have a robot going to a big fire or covering a crown court case.”
Addresses the question of accuracy and potential to be spoofed by pranksters, Cliffton said: “We will be taking very small steps in this area.”
He also suggested that trials in Denmark showed that robot reporters were more accurate than a human trying to write too many short stories on their own.
In other technology-related news from the conference, BBC Academy trainer, Marc Settle, spoke about how smart phone technology was changing the media’s expectations of what a journalist should now be capable of delivering.
Settle said: “When you have got a smartphone in your pocket it is remiss of your employees and you as editors not to know how to take advantage of it and use it to its full capacity.”
Settle suggested that a journalist equipped with the right apps and a small pack of accessories (an external microphone, a light and a small tripod) could transform the way audio and video news coverage is covered.
However, not all attendees at the conference were so welcoming the technological change.
Catherine Houlihan, managing editor of ITV Border, would prefer to exercise a little restraint and said: “We embrace it but I think it’s keeping everything in proportion.”
She continued: “It will be foolhardy to ignore how technology is changing and how that’s changing how we provide news and services but equally we should take comfort in what we do best, which is making regional television and enhancing that with an online edge.”
PR professionals not reading papers before pitching according to journalists
PR pros are failing at their jobs according to journalists because they are not spending enough time reading the papers before making their pitches.
In a survey examining the relationship between journalists and PR professionals (hacks and flacks) conducted by PR Week, nearly 50% of journalists questioned couldn’t agree with a statement that said that PRs were good at their jobs.
The general opinion was that PRs were not investing enough time into reading newspapers and magazines before pitching to them and as a result, much of their communication was deemed irrelevant or spammy.
One journalist who took part in the survey said: “I receive a fair amount of calls from PRs who have no idea what the magazine and website I work on are about.”
This should be of concern to everyone in the PR industry. If journalists view half of all PR communications as unprofessional – it threatens to tarnish the entire industry. How many bad PR pitches does a journalist need to receive before they just start ignoring them all?
The real tragedy is that delivering targeted pitches isn’t rocket science – its simple best practice which should be hammered into every junior PR from day one.
Untargeted communications waste everyone’s time – and in an industry where time is (client’s) money – we cannot be so reckless. Ultimately, I would question any PR’s professional reputation if they didn’t include a little-targeted reading time into their working day.
How Professional Are Journalists?
While the survey suggested that PR pros considered their colleagues in journalism in a more kindly light, many expressed their concern at how budget cuts in the industry were impacting on the quality of journalism (particularly in local and regional titles).
One PR pro surveyed said: “Budget cuts in local media mean there are more unqualified reporters churning out inaccurate copy than there should be on ‘the home patch’”
PR Week is promising to reveal further results suggesting how the two professions view each other. Watch this space.
6 Reasons Why Media Monitoring Is Your Secret Weapon
Are you doing all you can with media monitoring?Our latest white paper tells you how to maximise the value of media monitoring – and in the process, put yourself at the heart of your organisation.
You’ll learn how to:
• Master your industry and become the person people come to for information, ideas, and creative energy
• Prove the value of your work your colleagues, your boss, their boss – every single day of the working week
• Help those around you become better salespeople, marketers, managers, developers – and help yourself become a genuine leader
Fill out the form to download it now.
The New Social Media
The New Social Media
Just when you think you’ve got the hang of social media, a whole new set of challenges emerge: new technologies, new audiences, new best (and worst) practices.
Do you know what the next wave of social media can do for you and your audience?
Our latest white paper examines three of the fastest growing social media channels for 2016 and gives you the lowdown.
You’ll learn:
– what the channels are and how they work
– who’s actually using them
– what PRs are doing with them
Get ahead of the curve and make sure you’re expert enough to meet the challenges and make the most of the opportunities provided by the latest social media.
5 Steps To Managing A Crisis In A Social World
Would your business survive a PR catastrophe?
Joined by PR & media consultant, Kathryn Kelly, we’ll take you through:
- The impact a social crisis can have on a brand’s reputation and revenue
- How to identify and avoid a potential crisis
- Steps to manage and respond to a crisis
