PRCA Global Ethics Council launches

The PRCA has launched its Global Ethics Council to uphold ethical standards across the public relations and communications industry.

Omnicom international president (and former PRCA chairman and ICCO president) David Gallagher is the inaugural chairman of the PRCA GEC, which is comprised of expert members and respected practitioners including Firefly Communications Group CEO Claire Walker, Golin CEO Matt Neale, Ketchum regional director Latin America Gustavo Averbuj and Fletcher Marketing PR senior strategist Mary Beth West.

The GEC’s remit includes providing advice to associations on their Codes with suggestions for improvement and creating an international forum for the debate of common ethical issues, with the creation of a global annual ethics month, council-member-hosted Twitter chats and the publication of a monthly global ethics newsletter.

Meetings will be held at least twice a year (at the PRCA International Summit and ICCO Summit) with additional regional and remote events expected.

‘The creation of this global body will help us to set and then to raise even higher global standards of ethical behaviour,’ said PRCA director general Francis Ingham of the launch. ‘The seniority of the Council‘s membership is unparalleled, and we are grateful that such an esteemed figure as David Gallagher has agreed to be its Chairman.’

‘As a professional community we have spoken for decades about the need to set and maintain higher ethical standards in communications around the world,’ added chairman David Gallagher. ‘Now the time has come to act.’

Read more about the aims of the Global Ethics Council on the PRCA website.