How brands served up Wimbledon action on Twitter

Novak Djokovic and Serena Willaims emerged this year’s Wimbledon champions but brands, big and small, took the cup when it came to moving all the tennis action online. According to Twitter, there were more than six million Tweets sent over the course of the Wimbledon fortnight. One million of them were from the Djokovic vs. Roger Federer match. While tennis fans were undoubtedly tweeting live updates, marketers successfully used the digital platform to push their message out.

Here is a look at how some brands served up Wimbledon on Twitter:

Spotted at Dover this morning… pic.twitter.com/3RCTQp7mdl

— Paddy Power (@paddypower) July 2, 2015

Come rain or shine Robinsons has been on centre court since 1935 #Wimbledon2014 pic.twitter.com/ltFNw8x8fY

— Robinsons (@DrinkRobinsons) June 28, 2014

Well that wasn’t the #Wimbledon result we were looking for! Murray might be out but checking your balls is in

 

Each breathtaking moment combines to create the perfect Wimbledon final. #herestoperfection https://t.co/zdlUn4FbXs

— StellaArtoisUK (@StellaArtoisUK) July 12, 2015

He’ll be back, #Wimbledon. #SmashtheSilence pic.twitter.com/Mgy0w3KxHY

— adidas tennis (@adidastennis) July 2, 2014

That feeling when your favourite wins (or your friend turns up with the ice creams) #Wimbledon #wimblewatch pic.twitter.com/QKdyLSWSfp

— evian (@evianwater) July 12, 2015