Currently there are only around 25 B Corp certified agencies in the UK able to boast verified high levels of performance, accountability, and transparency on measurables from employee benefits, charitable giving, to supply chain practices. ...

Want to make a positive impact on the world with your PR? Before you start Googling local charities and pondering baked bean-filled bathtubs, get inspiration from brands making a real difference with show-stopping social impact ...

Case studies are an effective way to demonstrate the immediate impact that your organisation is having on those most impacted by the cause. Whether it’s support that you have directly provided, or perhaps commentary on ...

To address mental health challenges in public relations, the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have teamed up once more for their annual mental health survey.  In ...

From ethics to activism — are Generation Z really who you think they are? Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience ...

It’s still nearly two months before we can open the first door on our advent calendars, but journalists and bloggers have already been looking to get their hands on them for reviews and features. Wondering ...

The first rule of PR is knowing how to engage with journalists. Knowing when to pitch, how to get in contact and what a journalist is looking for can help to build the foundations of ...

The first real digital native generation, Gen Z, or those born between 1997 and 2012, is an age group in demand with industries from fashion to dating desperately trying to get its attention. The media ...

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. After all, it’s all well and good to show progress in your own efforts, but you ...

When building out your PR strategy, a seemingly obvious tactic is to monitor rivals in your industry. The mistake here is thinking that your only competitors are those creating the same products or service as ...

From travel chaos due to the air traffic control failure to the expansion of ULEZ and more train strikes – transport was a hot topic dominating the headlines at the end of the month. But ...

Planning a PR campaign without data to back it up is a bit like sailing a ship without a map. You may have a general direction, but you’re likely to drift aimlessly and struggle to ...

Last week’s live Voices by Vuelio panel discussion examined what it takes to build a memorable brand personality, and the role PR and comms teams play in the process.  We were joined by Carlie Wittred, ...

The school holidays only began a couple of weeks ago but journalists have already been spending July sending out requests on the Journalist Enquiry Service for back-to-school products and information. Festivals, gardening, Barbie and even ...

Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

The ability to get PR clients or your company featured in national newspapers and major magazines is as important today as it’s ever been, but it’s also crucial to evolve your strategy for ‘new’ media. ...

If you worked in PR back in the 80s and 90s, you might still have nightmares about press clippings, heavy directories filled with often out-of-date journalist contacts, and networking in sticky or smokey (and sometimes ...

Ready to pitch to the media? In our latest webinar ‘From Pitch to Published: A guide to media relations in 2023’, Stephen Waddington of Wadds Inc gave the lowdown on how to connect with journalists ...

Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay. ...