A robust plan can help protect organisations against future crises. But what happens when calamity hits another brand entirely, but your reputation is dragged into the fray? This was the conundrum faced by brands including ...

Jeremy Hunt will deliver his Spring Budget on 6 March, which may be the last fiscal event announced before a General Election. With the Chancellor facing pressure to cut taxes to help improve the Government’s ...

Crises can force change where it could otherwise be resisted or pushed back to a later date. But unexpected events are inevitable and unavoidable. How has PR and comms had to evolve to handle reputational ...

Working in the financial services sector and struggling to breathe life into your storytelling? ‘Ultimately we are communicators and storytellers so focusing on storytelling and creative messaging within the boundaries of regulatory constraints does have ...

It’s been a busy first month of the new year for the media with the Post Office scandal, the on-going Israel-Palestine conflict, and three storms hitting the UK to cover. January is also, typically, the ...

Brainstorming fresh ideas for new projects, and being adaptable to the needs of your audiences, are part and parcel of the PR challenge. How much harder does this get when working in heavily-controlled industries like ...

The unpredictability of the news cycle means that trends in the media can be hard to anticipate. As a PR, that makes knowing when to release certain press releases, or promote a new product, even ...

Are you making a difference with your PR? If you’ve considered teaming up with local charities, collaborating with community groups, or fancy taking on pro-bono work – 2024 is your year to start. ‘The times ...

Want to speak up for your community in Parliament and in the press? Take note from the Royal National Institute of Blind People (RNIB), which successfully campaigned to overturn the UK Government’s proposal to close ...

The start of a new year in the media often means fresh content calendars, updated feature lists,  and new projects. January is also one of the busiest months on the ResponseSource Journalist Enquiry Service as ...

It’s time to look back at some of the biggest PR wins this year as well as the campaigns and comms strategies that could have gone a lot better for brands, media personalities, and sports ...

As part of our overview of 2023, and a look forward at 2024 in PR and comms, here are the most popular posts from the Vuelio blog this year. From effective media outreach to data-driven ...

It’s not quite time for New Year’s Resolutions yet, but to give you a start on yours, here is a rundown of bad PR habits to break for 2024, according to the experts… Sloppy procurement ...

Being ethical, sustainable, and honest were key to keeping client, consumer, and community loyalty throughout 2023. What should your focus be for 2024 in PR and comms? Here are predictions from comms professionals for what ...

While many industries may be starting to wind down as the year comes to an end, the media industry is still as busy as ever. From more developments in AI, to COP28, to the mad ...

Feeling unsure of your purpose in PR? Comms can be a force for good – it can amplify voices (too often) unheard by decision makers, changing mindsets, and sparking progress in society. If you have ...

‘In a world where consumers are demanding that brands show up in the world in a generous way, GivingTuesday is a perfect moment for companies to highlight their social impact,’ believes director, digital strategy Kathleen ...

Knowing how to incorporate fundraising into campaigns can feel like a bit of a losing battle. Too much can scare donors away, while subtleties can easily get lost in media coverage — or worse, not ...

Gen Z: Ethically-led consumers, unmoved by traditional methods of influence, with super-short attention spans. Are these accurate summaries of the age-group or media-driven stereotypes? In our latest Vuelio webinar, ‘How to build authentic connections with ...

The life of a news reporter often means reporting on strange or unusual events and stories –  many nationals, including the HuffPost and Reuters, have dedicated sections just for them. One unusual news story that ...