Assessing content performance can be overwhelming. Considering the time and effort your strategy requires, how do you know if it is making a real impact? Measurement is not only key to tracking your content activity, ...

When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...

This is a guest post by Alice Wicker, junior content marketing executive at London-based SEO and digital marketing agency Reboot Online. Marketers, PRs and comms professionals need to understand just how diverse their audience is. ...

This is a guest post by Chris Norton, founder of insight-led PR agency Prohibition, former University lecturer, author of ‘Share This Too’ and social media blogger. In business, PR crises are unavoidable. We live in ...

While there is no ‘Dear Deidre’ for PRs who need advice on pitching to journalists, any comms people with questions out there are in luck. We recently caught up with three up-and-coming freelancers willing to ...

If you are just getting started in measuring your performance, there are a few common mistakes and misunderstandings that are easy to make. Below are a few of the errors we see most often on ...

‘When a campaign takes root within the heart of the community, you are laying the foundations,’ believes Love Energy Savings’ senior digital PR strategist Rosie Macdonald. In an effort to help those struggling in the ...

Social listening can give you an insight into how your audience has received your message and aid in measuring the success of a campaign – but this is only part of its potential. With a ...

Amid a predicted two-year economic crisis, the financial future is often painted black for young Britons. However, with the rise of ‘fin-fluencers’ and a strong selection of youth-branded fintech platforms to explore, our research suggests ...

As part of our Access Intelligence Women In Work inclusion group, we were lucky to have time with FutureBricks founder Arya Taware and Airbus head of public affairs Katie Roscoe, who shared how they have ...

As costs continue to soar in energy, fuel and produce, the cost of groceries is a strong concern for 76% of the UK. According to the Food Standards Agency (FSA), the number of people skipping ...

Not every business has a dedicated in-house PR person, comms team or the budget to bring in an agency to do public relations – that does not mean it is impossible to gain coverage in ...

It is a frequent ask from writers to PRs: don’t phone to pitch, don’t call to follow up on an email you have just sent. Unsurprisingly, it is no different for up-and-coming Generation Z journalists, ...

COP26 is long over, but sustainability and climate change are still very much on the agenda in comms, with Greenpeace protests at this year’s Cannes Lions festival gaining plenty of coverage alongside the big winners. ...

‘We know work is needed on sustainability. What is needed more than anything is ACTION; if not now, when?’ Aura and PRFest founder Laura Sutherland is passionate about is sustainability. Having centred last year’s PRFest ...

The PRCA Climate Misinformation Strategy Group and Opinium have launched their second annual report, revealing PR’s important role in leading action on climate issues and the industry’s increasing confidence in the difference it can make. ...

Are you engaging with Generation Z with your comms and campaigns? According to research from our latest white paper The PR guide to communicating with Gen Z, around a fifth of the UK PR industry ...

Last Sunday, Carlos Sainz scored his first Formula 1 win at the 2022 British Grand Prix, overcoming Oracle Red Bull Racing’s Max Verstappen, who lost his lead in the first few laps due to bodywork ...

‘People drive the future of businesses – it’s so important for them to feel supported and secure,’ says Emma Loizidis, head of people at Fox Agency. PR is a particularly high-stress sector; even more so ...

Feeling supported and empowered at work has historically been lacking a little in the creative industries, particularly in the fast-paced and high-stress environs of PR. Joining the push to make the public relations industry a ...