Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking. Created ...

Today marks the launch of Grand Theft Auto V (GTA V). Described by the BBC as one of Britain’s finest cultural exports, GTA V has already sold out at Amazon and is expected to reach ...

London Fashion Week starts tomorrow and the UK’s fashion media is gearing up for the industry’s biggest event. This year, 74 designers are showing on and off-schedule across five days, giving plenty of material for ...

Beaut Chic is featured in this week’s Media Updates. Author Helena Gomez spoke to Cision about attending London Fashion Week, good PR collaboration and blogging with honesty. Why should people read your blog?I always write ...

Reem Kanj is the founder of top fashion blog Five Five Fabulous. Based in London, she runs the blog with her sister Natalya who lives in Dubai. Reem spoke to Cision about changes to the ...

If glossy magazines are your holy book, the Fashion Week is surely your Mecca. But we know it takes more than a stylish arm and leg to get tickets to the elite event – especially ...

Emily Johnston is the editor of top 10 fashion blog Fashion Foie Gras. Emily spoke to Vuelio about London Fashion Week, her favourite designers and her wish to be played by Cindy Crawford. What is a ...

Production company, USP Content has hired Darren Ryan as director of branded content. He will report to the CEO, Rob Jones, and will be responsible for overseeing and developing the company’s broadcast PR and marketing ...

The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

The BBC’s decision to hire Godric Smith, the government’s former spin chief, to help rebuild its damaged reputation amid the Jimmy Savile child-abuse scandal, seems to have backfired. The news reported first by The Sunday ...

Once again, the Guardian has chosen its top 100 most ‘powerful’ people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR. In a move that’s more than reminiscent of Time magazine’s ...

John Barnes is the MD for digital and tech at Incisive Media. A global B2B publisher, Incisive specialises in the financial, legal, technological and digital industries. John spoke to Cision about online events, digital innovations ...

A London Fashion Week special with the Financial Times’ acting deputy fashion editor David Hayes. David talked to Cision about the FT’s coverage, the importance of PR and the Topshop Café. How extensive is the ...

The countdown to Fashion Week for New York, London, Milan and Paris, the capital cities of style, has begun. But even as the lights and cameras return to runways next month, the real action within ...

Diary of a Clotheshorse is featured in this week’s Media Updates. Author Leroy Dawkins spoke to Cision about London Fashion Week, instant news and being mistaken for a whole team of people. Why should people ...

Make, Do and Push! will be featured in this week’s Media Updates. Author Hannah Jeeves talks about being a fabulous mummy, her PR pet peeve and her very public diary. Why should people read your ...

The Cake Hunter will be featured in this week’s Media Updates. Author Sophie Hunter spoke to Cision about The Great British Bake Off, good pictures and friendly PR. Why should people read your blog? The ...

Social media gurus will often suggest it is the ultimate aim and promise to help you achieve it. But how hard is it to trend on Twitter? And how many tweets make a trend? When ...