Aside from the economy, recent polling suggests that the public considers health to be the most important issue facing the country right now. With the ongoing crisis in A&E departments regularly making headlines, it seems ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social ...

In April 2022, John Glen, then Economic Secretary to the Treasury, made a big commitment to make the UK a global hub for crypto business. On the same day, HM Treasury published its response to ...

This is a guest post from Bottle PR‘s lead creative Laura Santillana. Are you just a brand standing in front of a follower asking them to love you? With Valentine’s Day just around the corner, ...

Mid-2022 was a fraught time for the energy sector as Ofgem demanded companies do more to help customers struggling to pay their bills and keep their homes heated. Energy brands had to do better when ...

This is a guest post from Helen Fitzhugh, associate director, Healthcare at Kaizo PR. In the past two years, consumers have been bombarded with public health information on an unprecedented scale. Over the course of ...

The retail sector, like many during this cost-of-living crisis, has been severely impacted. Christmas retail sales actually held up better than many expected, thanks in part to the World Cup, but analysts are predicting a ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. It is still January and we’ve all been inundated by the 2023 predictions; the good and the bad. We’re all braced for ...

Search Engine Optimisation (SEO) is a crucial part of digital marketing, helping drive traffic and generating visibility for brands. With proven strategies such as keyword research, on-page optimisation, off-page optimisation, and measuring the results, PR ...

‘The way social media platforms are designed and are growing in power is making it easier than ever before to spread misinformation like wildfire,’ believes Shayoni Lynn, CEO and founder of multi-award-winning behavioural science consultancy ...

Santa’s fizzy drink truck – you know the one – has driven its way back out of town and the broadcast space has put away its tinsel-ified TV ads for another year. How did the ...

Misinformation is a growing issue of concern across all areas of the media. Whether shared via social or ‘traditional’ mediums, the spread of incorrect information has had far-reaching consequences on individuals and whole communities across ...

2023 is fixed to be yet another busy year in UK politics, not just for those in Parliament but for the PR and public affairs people communicating upcoming EU regulation changes to the public. Here ...

It is now around three years since the British public first heard about a new disease called ‘COVID-19’. While most industries were massively impacted by this in a negative way, health journalism and reporting of ...

This is a guest post from Patrick Jeffrey, managing partner at Contagious. The Bank of England has warned that the UK is hurtling towards recession. And not any old recession: the worst since records began. ...

As part of our overview of 2022 and look forward to what is coming up for the communications industry this year, we asked the PR community what lessons they will be taking forward into 2023. ...

As part of our focus on the successes and stresses of 2022 – as well as our look forward at what to be ready for in 2023 – here are the most popular posts from the ...

Alongside a look forward to the trends coming up in 2023 for the PR and comms industry, we asked our experts what the biggest challenges were for the sector this year. Read on for insight ...

Which brands, high-profile personalities and politicians have done a good job on their comms and reputation management this year? To find out who and what have been naughty or nice this year, we asked the ...

Digital media has continued to thrive and evolve this year, with blogging now perhaps more of a traditional long-form medium when compared to the booming short-form sharable video formats of TikTok, Instagram Reels and YouTube ...