To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

The Gentleman Blogger is the UK’s number one menswear fashion blog and also features on our latest top twenty ranking fashion blogs. The man behind The Gentleman Blogger is Matthew Zorpas, a self-styled fashion expert. In this Spotlight Matthew ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...

An interview with Maria McCarthy, a freelance motoring journalist, broadcaster and author of ‘The Girls’ Guide to Losing your L Plates’ and ‘The Girls’ Car Handbook’. Maria discusses her top tips for PRs, how she ...

Are you looking for new avenues to promote the services you provide? Why not consider working with a social media influencer on your next PR campaign? According to a new report by Fashion and Beauty Monitor ...

When a Picture Really is Worth a 1,000 Words Take a look through recent history and you will find numerous images that have dramatically swung public opinion and steered the media and governments to change ...

The News Academy – News UK’s flagship programme for aspiring journalists – kick starts its second annual Summer School, a free week-long intensive training programme that is on from 23-28 August for students aged 16 to 18 from ...

Photo Credit: photo by HTSABO Like it or not, Facebook boasts over 1.35 billion monthly active users, 1.12 billion of which are active on mobile devices with 864 million users logging in to it daily, ...

Summertime and the pitching is easy. With the kids out of school and families jetting off for the summer, you’d be forgiven for thinking August would be a slow month in PR. But when the ...

Journalist Spotlight with Hannah Bellis on her latest role as editor at Papercraft Inspirations, the monthly magazine covering cards, papercrafts and scrapbooking. Hannah talks about working in a creative team, the growing digital community, working with ...

Smartphones have overtaken traditional media outlets when it comes to news consumption. According to the fourth annual Digital News report by the Reuters Institute for the Study of Journalism (RISJ), many news brands are struggling to make ...

Signs that the UK’s economy is on the mend can be found in the latest report released today by the Advertising Association/Warc, which shows that UK advertising grew at its highest rate since 2010 last ...

Video advertising firm Teads has topped the overall Grand Prix category of the IPA Online Media Survey regarding agencies’ overall experience of dealing with media owners, with a score of 84.9%. The survey newcomer has beaten ...

This is the first look at the UK results of Vuelio Social Journalism Study 2015, which is all set to be published tomorrow. The latest instalment of the study explores the ways that journalists are using ...

The Guardian tops the list of the most popular UK newspaper sites on Twitter followed by The Daily Telegraph and the Daily Mail, according to a Searchmetrics survey on the most tweeted UK newspaper sites ...

Several high-profile media websites have been affected by a hack that claims to have come from the Syrian Electronic Army, a group of computer hackers supervised by the Syrian Assad regime. Some users accessing the affected sites have been met ...

Angelica Malin, founder and editor of lifestyle magazine, About Time, talks to Cision about her latest and hottest new venture – an online sex magazine. About Fcking Time (AFT) went live on 10 November and aims to, ...