Should a local authority ever consider refusing a Freedom of Information Act request to protect the reputation of organisations under its control? The Freedom of Information Act 2000 was designed to provide public access to ...

For most PRs and marketers #AprilFools day is an opportunity to promote their brand and engage with the public. With social media being the most popular medium to engage with consumers this year’s #AprilFools pranks ...

Another week, another announcement of an historic print title hitting the dirt. Haymarket, the magazine publisher controlled by former Conservative cabinet member Lord Heseltine, has announced that Marketing magazine will cease publication following its May edition. ...

With 100 million active users, SnapChat offers a promising market for PRs and marketers. According to statistics the UK is SnapChat’s second largest market, with 60% of 13 to 34 year old smart phone users in ...

With over 320 million users it’s not surprising that the #HappyBirthdayTwitter hashtag started trending earlier this week. Used by big brands, celebrities, football teams, politicians and media outlets, Twitter has played a significant role in ...

As the terrible events in Brussels hit our screens on Tuesday morning, much of the world’s media turned to social media for eye-witness coverage. Flicking between breakfast news programmes, ITV and Sky both featured heavy ...

This week marked the 10th anniversary of Twitter. In a fairly upbeat blog post Stephen Waddington chief engagement officer at Ketchum gave 10 reasons to wish Twitter a happy 10th birthday. Fellow blogger and IBM senior business consultant Neville Hobson, ...

First launched in 2006, Twitter celebrated its 10th birthday this week having established itself as a cultural phenomenon that has transformed the way in which we communicate with each other. But recent statistics show that ...

Chancellor George Osbourne’s March 2016 Budget speech delivered a bit of a mixed bag for the UK public when it was delivered on Wednesday. While attempting to steer clear of party politics (and that can ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

Following our spotlight interview, Natasha Courtenay-Smith rejoined us for a special webinar to share exclusive inside info on how to get rich by blogging. Having interviewed the world’s leading bloggers, vloggers and content strategists for her ...

If you’ve recently tried to read a regional newspaper online, you’ll fully understand why so many people are turning to ad-blocking software to improve their reading experience. In some cases, obtrusive advertising in the form ...

Launching a newspaper in today’s market is a bold move and also high risk, but that’s exactly what Trinity Mirror did last month when New Day became the first daily national to hit newsstands in 30 years. ...

Darren Kennedy is presenter of RTE’s #Trending and founder of HelpMyStyle.ie. Help My Style is where he can set his own agenda and discuss all things fashion and celebrity style, without the constraints of television. Darren talks ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

Sensing a gap in the market, David Evans created Grey Fox, a blog that caters to the more mature man interested in fashion, style and menswear. Providing an alternative to fashion’s obsession with youth, David uses ...

According to a new study, more than 70 percent of global leaders have an Instagram account, but a third of the of the 305 accounts surveyed are not active. With over 300 million users worldwide ...

To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

The Gentleman Blogger is the UK’s number one menswear fashion blog and also features on our latest top twenty ranking fashion blogs. The man behind The Gentleman Blogger is Matthew Zorpas, a self-styled fashion expert. In this Spotlight Matthew ...