Twitter has taken a page out of YouTube’s playbook and started paying producers for video content delivered via the social network. The service, launched on Tuesday (currently only available to users in the US), offers a ...

Online political news site the Canary experienced a wave of growth in July which saw it overtake the Economist and Private Eye in terms of total page views. The left-wing site, which bills itself as ...

Budding entrepreneurs are often advised to focus their efforts on something that they are passionate about and dominate their niche. It’s good advice that many media companies should also take to heart. Too many large ...

The BBC has lost 18% of its youth audience since taking BBC3 off-air and turning it into an exclusive online channel via the iPlayer service. Analysis by the TV marketing organisation Tinderbox has suggested that commercial ...

The surge in traffic to UK Newspaper sites in the run-up to and following the Brexit vote was not a turning point for the online fortunes of traditional newspaper publishers but rather just short-lived bounce. ...

The LADbible Group has overtaken competition from traditional broadcasters and publishers and emerged as the number one most watched media property group in Europe. The UK-based group whose brands include the LAD Bible, SPORT Bible, GAMING Bible and FOOD Bible reached ...

While brands and agencies have tussled with the British Olympic Association’s (BOA) Rule 40 which prevents non-official sponsors from connecting their brands with Team GB, the pro-Brexit campaigning group Leave.EU has decided to completely ignore ...

UK consumer magazines saw an average drop in circulation of 5.3% in the first half of the year according to ABC figures. Big name glossy titles, including Now (-21.8%), Heat (-22.3%) and Reader’s Digest (-32.1%) saw ...

When struggling publishing bosses fighting falling circulations tell you that young people don’t read newspapers, don’t believe a word of it. First News, the title aimed exclusively at children is bucking industry trends and has ...

The future of carefully crafted feature articles in the regional press could be in doubt according to a recent opinion piece by Ian Burrell in The Drum. The article focuses on the closure of the ...

For anyone who spends a considerable amount of time on social media, it would be almost impossible not to see someone using SnapChat’s face-changing filters which allows people to decorate their faces with cartoonish dog ...

Journalists have more faith in traditional media coverage to influence engagement than social media – but only just – according to a recent survey conducted by Ogilvy PR. The survey, which was completed by 200 journalists ...

Tomorrow’s key influencer may not be the same as today’s. A blogger with influence within one sector may not resonate with another, while newcomers join the online community every day. Bloggers and vloggers have become ...

Facebook Live is taking another step closer to becoming a legitimate, commercial broadcast channel with the news that they are experimenting with mid-roll video ads inside live video broadcasts. Revenue from the 15 second ads, which ...

A newspaper’s credibility is built on its editorial integratory. Every editor worth their salt should (and most do to a certain degree) insist on a clear division between editorial content and paid advertising. However, in ...

You’ve got your corporate online media centre up and running, but traffic still isn’t coming to your site. We’ve put together a checklist of essential items to help optimise your online media centre. 1. Easily accessible ...

The ongoing decline in the consumption of printed newspapers and rise in mobile news consumption has seen the traditional press release continue to take a back-seat as journalists turn to more engaging visual content when ...

Jeff Henry, CEO of newspaper publishing group Archant, suggests the company’s size is partly responsible for the success of their recently launched The New European title. In an interview with The Drum Henry said: “If you ...

The Guardian is to cut back on its weekly print media coverage as part of ongoing cost savings operations. The cuts will see Monday’s dedicated media section reduced down from two pages to one. A ...

24, the recently launched “national” title for the north is to close after just one month according to reports in The Press Gazette.   The title, publish by CN Group and operated by a skeleton ...