The Independent and Huffington Post both fell foul and reported on spoof tweet which they believed had been posted by the French right-wing politician Marine Le Pen. The tweet heaped praise on Theresa May’s recent speech ...

Classified advertising used to be the financial engine behind many newspaper businesses. Recruitment, property and motors advertising, alongside birth, marriage and death notices (BMDs) might have been small in stature – but before the Internet ...

With over twenty-three thousand followers under his belt, Kevin McAulay is a bonafide Instagram Influencer. Although he doesn’t see himself as being ‘instafamous’ he does admit to being recognised in the street on a regular basis. His rise to ...

The Daily Mail and General Trust (DMGT), owner of the Daily Mail and Mail Online has announced that the company is looking to cut costs by £50 million in a strategic review of its business operations. ...

At a time when British sport is riding high in the general publics’ affections, largely following the huge successes of Team GB in the Rio 2016 Olympic and Paralympic Games, the national game (football) is ...

Communicating with different stakeholders and reaching niche audiences is something Lansons, a reputation management consultancy has had years of experience doing. Over the last 25 years the company has adapted to the ever-changing communications landscape – ...

UK newspaper publishers will be hoping there is a degree of truth in the old saying: “When America sneezes, the world catches a cold”. In fact, if the news that print titles in the US are ...

In the same week that UK newspaper publishers delivered a briefing to government ministers highlighting their concerns about how the technology giants like Google and Facebook are impacting on the industry and calling out for regulation ...

Ad-blockers could soon be targeting social media influencers and sponsored content according to a recent report in PR Week. Speaking at a Social Media Week fringe event in London last week, Matt Sykes, head of ...

The company behind one of the world’s most popular ad-blocking systems which has been accused of disrupting online publishers’ ability to generate revenue from their websites has launched its own advertising sales platform. Adblocks Plus, whose ...

Trinity Mirror is to hand back four of their eight current regional franchises for The Metro free newspaper to DMGT in January 2018. It is reported the titles in Bristol, Cardiff, East Midlands and Scotland are ...

Social media dictates that conversations between brands and the public happen in real time. God forbid that a slight customer niggle aired on Twitter or Facebook could create the sparks that burns a brands ambitions ...

Pro-Independence blogger Stuart Campbell is known for his strong viewpoints but this Monday Twitter decided that Stuart had gone too far, suspending his account following claims from the Daily Express journalist Siobhan McFadyen that he ...

McDonald’s has closed their YouTube channel (known as Channel Us) due to a lack of interest from the fast food chain’s youth focused target audience. The burger company invested heavily in the channel, recruiting popular YouTubers, Oli ...

Not all new media influencers are bright young things like Zoella or her equally perky boyfriend Alfie Deyes. Some of them look like Top Gear presenters and there is probably a very good reason for that. ...

The recently appointed Information Commissioner, Elizabeth Denham, has told the BBC that she would like to see Freedom of Information (FOI) Act powers extended to improve the transparency of public services delivered by private companies. ...

Twitter has taken a page out of YouTube’s playbook and started paying producers for video content delivered via the social network. The service, launched on Tuesday (currently only available to users in the US), offers a ...

Online political news site the Canary experienced a wave of growth in July which saw it overtake the Economist and Private Eye in terms of total page views. The left-wing site, which bills itself as ...

Budding entrepreneurs are often advised to focus their efforts on something that they are passionate about and dominate their niche. It’s good advice that many media companies should also take to heart. Too many large ...