Content is playing a dominant role in lead generation and campaign outreach for business in the communications and PR industries, pushing inbound marketing techniques to the forefront of strategies and budgets. Results from the latest ...

Between aspiration and belief there is the same difference that lies between an advertisement in a glossy magazine and a blogger. They could be selling customers the same product, but while one sells a vision, ...

The hashtag #PrinceGeorge trended on Twitter for the majority of 22 July, the date that marked Britain’s favourite royal’s first birthday. A Cision social media analysis found that Prince George garnered over 11 million mentions on Twitter ...

In a bid to boost its content marketing offering, LinkedIn has acquired Newsle, a California-based startup that updates its over 2 million user base on news articles, blogs, and other mentions of people and companies ...

Even as Germany is crowned champions of the 2014 FIFA World Cup, the real winners of this tournament has undoubtedly been social media platforms and newsrooms. With every exciting match leading up to the finals, ...

Predicted as one of the hottest trends for 2014, this week officially marks the arrival of wearable technology in the UK. We can say this because online retail giant Amazon and leading global media agency ...

‘Google is rolling out our Panda 4.0 update starting today,’ tweeted Matt Cutts, head of the webspam team at Google on 21 May, sparking a fresh debate within the PR and comms community on the ...

As the World Cup moves into the deciding phase, the action has moved off-the-pitch and into the hands of fans and brands alike, as they set new tweeting and live streaming records, capturing it all ...

Are communications best kept in-house or does hiring a specialist agency guarantee results?  It’s one of the comms industry’s oldest debates: is the best marketing the result of in-house brand knowledge or external creative expertise? ...

An interview with Kate Waters, author of the interiors blog, The Inside Story. As a PR professional herself, Kate gives us an insiders view on how bloggers can best collaborate with brand marketers, advice on ...

Social media has become an integral part of most of our day-to-day lives, both for personal and professional purposes, with 72% of all internet users socially active in some way. But what does the future of ...

The screen shot you see above is one from the Adidas newsroom – where all the World Cup action is brought to you first hand from the official FIFA 2014 sponsor in one customised site. ...

  Brand Revolution has returned to London after the 67th Cannes Film Festival. In recent years, the London-based communications and talent management agency has executed more PR, partnerships and influencer based work than any other UK ...

An interview with Karl Young, author of the daddy blog, Yorkshire Dad and a PR executive by profession. He spoke to us from both a blogger and marketers’ perspective of managing expectations and building relationships ...

With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called ...

It’s good news for marketers as the UK’s media and entertainment (E&M) sector shows no signs of slowing down, at least for the next four years. According to global advisory firm PwC’s latest Global Entertainment & Media ...

An interview with Jo Harris-Cooksley a Londoner who loves the city and blogs about it on SheLovesLondon. Jo spoke to us about the content that sets her site apart from other London-centric blogs, how she works with ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

The week in PR is a look at all the big stories in public relations and communications sector as reported by the media in the week gone by. The highlights include PR Week’s editor Ruth ...