Steve Lipscombe, managing director of creative communications agency RONIN Marketing, spoke to Cision about the changing nature of marketing campaigns, the role social media plays in communications today, why he loves what he does and his ‘nasty little ...

The weather has turned and so has the flavour of advertisements because it’s that time of the year when all things lead to Christmas. While the hashtag #Christmas has been trending on Twitter for the ...

It’s Halloween and social media is brewing with tricks and treats as brands try and outdo each other for the most spooktacular spot. Here’s our pick of the top 10 brands on social media this Halloween. ...

The biggest PR blooper of the year on social media goes to MasterCard UK’s agency who, in an effort to promote the brand’s sponsorship of the BritAwards, demanded journalists promote the event on Twitter using ...

How is “the most serious health emergence of modern times” being monitored by the media? The Ebola virus has been shaping the agenda of media around the world in recent months, resulting in impressive numbers ...

Digital communications has made authors, publishers and moreover critics of us all. A single negative customer experience shared as a simple rant on Facebook, Twitter or any other networking platform is enough to send the ...

The role of Twitter has been crucial in communications surrounding the Scottish Referendum debate and if the analysis of the hundreds and millions of tweets #IndyRef generated on the microblogging platform is anything to go ...

News of the 82 year old Palmira Silva, who was beheaded in North London on 4 September spread like wildfire on Twitter with scores taking to the microblogging platform to express their horror and speculate ...

A 26-second video clip of a shirtless David Beckham dunking ice water over his head was enough to make him a trending topic on Twitter on Tuesday and the latest in the long list of ...

Moz cofounder Rand Fishkin is sharing best practices, SEO dos and don’ts and inbound marketing know-how during a complimentary hour-long Vuelio podcast. Listen to Rand, the legendary Wizard of Moz, as he walks you through the top five reasons ...

An interview with That Girl Saadiya, a fashion and lifestyle blog. Saadiya spoke to us about what makes her blog different, how she works with brand marketers and on interviewing fellow bloggers and influencers on ...

An interview with Issy Goode, a student and author of the blog, Life and Times of a Student. Issy spoke to us about her blog getting over 8,000 views in the run up to freshers’ week ...

Twenty-four year old Zoe Sugg sings ‘It’s a hard-knock life for us,’ (from the Broadway musical Annie) in a comical, high-pitched-shower-voice, as she coolly brushes make up on her face, perched up on her bed, ...

With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called average ...

Today, 1 August typically marks the start of the UK’s busiest travel month as millions of holiday makers set out to make the most of the summer sun. But in light of recent incidents such ...

With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called average ...

Ranked as the No.1 food Blog in Glasgow on Urbanspoon and by Cision UK as one of the top Scottish blogs, ‘Food and Drink Glasgow’ successfully captures the city’s food, drink, accommodation, culture and lifestyle through its ...

Content is playing a dominant role in lead generation and campaign outreach for business in the communications and PR industries, pushing inbound marketing techniques to the forefront of strategies and budgets. Results from the latest ...

Between aspiration and belief there is the same difference that lies between an advertisement in a glossy magazine and a blogger. They could be selling customers the same product, but while one sells a vision, ...

The hashtag #PrinceGeorge trended on Twitter for the majority of 22 July, the date that marked Britain’s favourite royal’s first birthday. A Cision social media analysis found that Prince George garnered over 11 million mentions on Twitter ...