If there is one thing that fundraising inititaives such as the ILS Ice Bucket Challenge, No Make Up Selfie and Stephen Sutton’s appeal for The Teenage Cancer Trust has taught us, it is that social media ...

Carphone Warehouse might have thought that things couldn’t have gotten any worse last week when they discovered that as many as 2.4 million of their customers potentially had their personal details stolen in a sophisticated ...

The News Academy – News UK’s flagship programme for aspiring journalists – kick starts its second annual Summer School, a free week-long intensive training programme that is on from 23-28 August for students aged 16 to 18 from ...

Ofcom’s 2015 Communications Market Report marks the rise and rise of digital communications. Whether it is smartphones or social media, the findings reflect how people have become ‘hooked’ on their phones and social networks to ...

I’ll wager the now infamous killer of Cecil the Lion, Dr. Walter Palmer, now understands it’s virtually impossible to keep your personal and professional lives separate. This is especially true when you indulge in hobbies ...

In the recent Press Release Clinic webinar hosted by Vuelio, one of the most popular questions asked by our audience of PR professionals in attendence was whether it is advisable to attach photos and logos ...

Photo Credit: photo by HTSABO Like it or not, Facebook boasts over 1.35 billion monthly active users, 1.12 billion of which are active on mobile devices with 864 million users logging in to it daily, ...

Summertime and the pitching is easy. With the kids out of school and families jetting off for the summer, you’d be forgiven for thinking August would be a slow month in PR. But when the ...

The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest white paper breaks down the anatomy of a ...

One of the questions we get asked very frequently by PRs is if they should follow up on press release with a call.  Before we answer that, let’s have a look at what journalists feel about ...

A fresh 24-hour Tube strike that starts at 6:30pm this evening is the cause of much angst among the millions of commuters in London who have taken to social media to vent their anger and ...

One of the questions we get asked very frequently by PRs is if they should tweet journalists after sending out a press release.  This is a very relevant question given the tremendous social media uptake among ...

It’s a great time to be working in the PR industry according to a recent report by the PRCA. With client budgets on the increase, many agencies are actively looking to increase their payrolls and look ...

‘There will be more video content on my blog. I’ve seen a lot more bloggers moving onto YouTube’ said Paula Holmes, author of a popular lifestyle blog, The LDN Diaries. Many bloggers we interview here on our ...

We’re going purple! Yes, as you may have already heard, Vuelio, the leading provider of stakeholder engagement software, completed the acquisition of the UK operations of Cision last month. As part of the agreement, Vuelio will now ...

Q. Where do old domain names go to die?  A. PR Hell! Heinz, recently discovered that letting domain names expire is a risky business. The company was recently left red-faced after a customer in Germany ...

Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how ...

Charities have not had an easy time in recent years. The financial crisis put pressure on both ends of their operations – their ability to raise cash and their ability to deliver services. As a ...

Smartphones have overtaken traditional media outlets when it comes to news consumption. According to the fourth annual Digital News report by the Reuters Institute for the Study of Journalism (RISJ), many news brands are struggling to make ...

As PR pros, we’ve probably all known a client who insists we invest our time and effort into creating a massive PR stunt. You know the kind of thing, something that doesn’t cost a fortune ...