This is a guest post from Alex Blyth, managing partner of design agency PR specialist Red Setter. ‘Hire people smarter than you,’ is a truism of business management. Variously ascribed to everyone from Steve Jobs ...

This is a guest post by Louise Flintoft, associate director at Onyx Health. The UK’s public health is in a precarious position. We’ve all seen in the news that the Omicron COVID-19 variant has been ...

Elliot Ross, Email Evangelist, Taxi for Email (a SparkPost company), discusses the foundation of a successful email campaign, and it all starts with your messaging. How’s your inbox looking? If you are anything like me ...

‘How do you introduce yourself? Listing jobs and experiences, what that does is put a mask up over who I am as a person’ – for our latest accessmatters session, The Unmistakables’ Asad Dhunna talked ...

The Public Relations and Communications Association (PRCA) has relaunched its Business Development (BD) Group with co-chairs Rebecca Wagstaffe of 3 Monkeys Zeno and Anouska Leon of Richmond & Towers. The relaunched group will aim to help PRCA members with business ...

Our latest accessmatters session focused on inclusivity and featured Asad Dhunna, founder and CEO of The Unmistakables. Recognised as a marketing industry changemaker and thought leader, Asad shared his experiences as someone who ‘didn’t quite ...

The Public Relations and Communications Association (PRCA) and Ethics & Compliance Initiative (ECI) have rolled-out their collaboration on nation-specific ethics and compliance data, featuring commentary and insight from PR industry experts. The data, pulled from ...

The Chartered Institute of Public Relations’ AIinPR Panel report ‘AI and Big Data Readiness Report – Assessing the Public Relations Profession’s Preparedness for an AI Future’ has found that while the industry sees potential in ...

This year’s PR and Communications Census from the PRCA has encouraging numbers when it comes to industry growth and the potential for even more next year. But how do we make sure all the important ...

The International Communications Consultancy Organisation (ICCO)’s World PR Report for 2021 – 2022 shows expectations of high profitability for the industry as well as great positivity for the future. Produced in partnership with Opinium, the ...

The Public Relations and Communications Association (PRCA)’s UK PR and Communications Census for 2021 has heartening financial results for the industry as a whole, but a clear message that more needs to be done on ...

In need of media coverage for your brand, client or research? Ransacking the #JournoRequest hashtag for asks from UK journalists might seem like a quick solution for finding contacts, but here are six reasons why ...

‘We have fires, floods and droughts in all corners of the Earth currently. Many, many people are suffering in the Global South already with famine and untold hardship – our world is only heading one ...

This is a guest post from ADPR owner and MD Kate O’Sullivan. As much as I hate to admit it, client relationships don’t always turn out the way we expect or hope. If you work ...

This is a guest post from Prezzybox PR & marketing executive Alex Spencer. As in-house PRs, it’s the job of me and my colleague Chloe to manage Prezzybox’s brand reputation, promote the brand as much ...

This is a guest post from Fibre’s Alice Wilks, digital PR specialist. When you hear the term ‘reactive PR’ you might imagine frantically releasing press releases to counteract a scandal. That’s one kind, for sure! ...

This is a guest post from Degreed’s Global Head of Comms, Content & Client Advocacy Teams Sarah Danzl. As the saying goes, teamwork makes the dream work and it’s a priority for all team leaders. ...

This is a guest post from Life Size PR Trainee Helene Lamprecht. Generation Z (Gen Z), which refers to all those born after 1995, is dominating and reforming the global economic landscape. Currently, they make ...

This is a guest post by Lis Anderson, director of AMBITIOUS. Micro influencers are a growing market with an estimated value of 13.8 billion dollars in 2021, and a massive increase expected again in 2022. ...

The relatively short break the climate got from harmful emissions during lockdowns across the world is over – the planning for net zero has to start now. That ‘E’ part of ESG planning – environment ...