A Speedy Spotlight with Nicola Thompson, a working mum who loves baking and cooking and blogging about it on Something Sweet, Something Savoury. Nicola spoke to us about how she measures the success of her blog, working with brand marketers and interviewing Ruth Clemens, AKA The Pink Whisk.
Why should people read your blog? What makes it different? I’m a normal working mum who loves cooking and baking but like so many other families, I have to do it on a pretty limited budget. My blog has a wide variety of recipes – there is really something for everyone – from low cost family meals, simple home baking or fancy desserts for when you’re looking for a recipe to really impress.
How do you measure the success of your website? By how much traffic a certain post generates – I check my stats on a daily basis
What’s your favourite blog and why? I love Recipes from a normal Mum by Holly Bell. Her recipes are tasty but simple, and not too expensive to make!
What advice would you give to someone who wants to start a blog? I would tell them go for it! It might be slow to start with, but don’t be discouraged. Share your posts on social media platforms like Twitter, Google+ and Facebook – this really helps you build your audience.
How do you work with marketers and PRs? I really enjoy reviewing cooking/baking related products.
Who do you work with in brand marketing? PRs? SEOs? Anyone else? I’ve mainly worked with PRs and small companies directly. I’m open to any offers providing it fits in with the theme of my blog.
What can marketers do better in working with you? Basically just contact me and see how we can work together! I’ve never had any problems with marketers in the past.
What was your blogging highlight of 2013? Interviewing Ruth Clemens, AKA The Pink Whisk, finalist in The Great British Bake off series one.
What will be big in your blogosphere in the coming months? Lots of seasonal recipes and giveaways!
Editorial information on Nicola Thompson, Something Sweet, Something Savoury and thousands of other media contacts and outlets, can be found in the CisionPoint Media Database.
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