Blogger Outreach: Plan your ‘Day out in London’ with Daniel Pharaoh
Daniel Pharaoh author of the blog Day Out in London and of the eBook 103 Things To Do in London tells us about his blogging journey so far, how he works with PR and what’s going to be big on his blog in the coming months.
About Day Out in London. Day Out In London is a website focused on showing people what London has to offer to visitors. The website has a foundation in a series of short profiles for every major London attraction which is then layered with in-depth comparisons, lists, reviews and discussions. The aim of the website is to allow prospective visitors to London to quickly glance at all the available options to them and determine which attraction(s) would be best suited to them.
Before starting a blog, Before starting a blog you should determine if you have the knowledge, passion and patience to see it through. If you don’t have the patience to accept that you may have to do a lot of work before anyone notices you then the blog is unlikely to succeed. When launching a blog you must ensure that you have enough content to keep visitors interested and ensure that your content has been appropriately targets to your desired audience. After this it is a matter of quality control and consistent content creation.
Standing out from the crowd. I’ve attempted to create a stripped back blog which focuses on what people visiting London really want to know. I’ve noticed that many other London focused websites try and encapsulate every aspect of London life which can sometimes become overwhelming for a visitor who may just want to know which London museum is best for kids. I hope to answer questions such as these very clearly in a fun and visual way without confusing the visitors with local politics.
Working with PRs. Depending on how the blog moves forward in the future I would be interested in working with PRs to ensure my blog is effective in its goals. My blog certainly has a strong brand which is targeted at a young audience, it is colourful and bold and is very suited to the subject of the blog as London becomes one of the most popular places for the young and trendy to be seen.
The other blogs. I very much enjoy blogs that are educational, visual, to the point and fun. This is why I love the IFLS blog which encapsulates all of these elements. I would really like to create the London version of that blog which also has a huge social media following by providing consistent updates on what the target audience wants to see.As a Londoner, I also really like the londonist blog as you can often find some great hidden gems that no other website has even considered checking out.
Coming up. I’m going to be reviewing many of London’s newest and most popular attractions such as the recently opened Harry Potter Studio Tour and the Thames Speedboat Tour. I’ll also be creating a whole host of top 10 lists and comparisons of London’s many types of attractions to see which ones are worth a visit.
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