As part of our Access Intelligence Women In Work inclusion group, we were lucky to have time with FutureBricks founder Arya Taware and Airbus head of public affairs Katie Roscoe, who shared how they have ...

Not every business has a dedicated in-house PR person, comms team or the budget to bring in an agency to do public relations – that does not mean it is impossible to gain coverage in ...

Pictured, left to right: Callum Marius (MyLondon) Joe Talora (Evening Standard, LDR) Jessica Frank-Keyes (LondonWorld), Josiah Mortimer (MyLondon), James Cracknell (Social Spider). For those outside of the Press Gallery, the inner workings of political journalism ...

It is a frequent ask from writers to PRs: don’t phone to pitch, don’t call to follow up on an email you have just sent. Unsurprisingly, it is no different for up-and-coming Generation Z journalists, ...

COP26 is long over, but sustainability and climate change are still very much on the agenda in comms, with Greenpeace protests at this year’s Cannes Lions festival gaining plenty of coverage alongside the big winners. ...

‘We know work is needed on sustainability. What is needed more than anything is ACTION; if not now, when?’ Aura and PRFest founder Laura Sutherland is passionate about is sustainability. Having centred last year’s PRFest ...

The PRCA Climate Misinformation Strategy Group and Opinium have launched their second annual report, revealing PR’s important role in leading action on climate issues and the industry’s increasing confidence in the difference it can make. ...

Are you engaging with Generation Z with your comms and campaigns? According to research from our latest white paper The PR guide to communicating with Gen Z, around a fifth of the UK PR industry ...

‘People drive the future of businesses – it’s so important for them to feel supported and secure,’ says Emma Loizidis, head of people at Fox Agency. PR is a particularly high-stress sector; even more so ...

Feeling supported and empowered at work has historically been lacking a little in the creative industries, particularly in the fast-paced and high-stress environs of PR. Joining the push to make the public relations industry a ...

If you work in public relations, communications or public affairs and you’re only tracking your brand or client’s reputation and impact across the media, you might be missing a significant part of the conversation. For ...

We regularly catch up with UK journalists, editors, podcasters, broadcasters and more for our Media Bulletin newsletters. One thing we always like to ask: how they prefer to work with PRs and comms professionals. Sign ...

It’s Pride Month in the UK, but work on pushing the creative industries forward on inclusion and equity goes on all year round. Everyone deserves to be heard, included, represented fairly and supported – just ...

This is a guest post from Elliot Ross, Email Evangelist at Taxi for Email – a SparkPost company. Did you know that for every five people who receive your email four won’t even open it? ...

There is much to be learned from the PR and comms professionals portrayed in the media – mainly ‘Wow, I do not want to be like that person’. And thankfully most practitioners bear no resemblance ...

‘I love tech – you never stop learning,’ says Stephanie Forrest, CEO and founder of disruptive technology agency TFD – Think Feel Do. Having specialised in technology since her first job almost 30 years ago, ...

Contact with the media is an intrinsic part of public relations – if you want attention for your brand, your client or yourself, you’re going to want to get in touch with journalists. And journalists, ...

We recently caught up with co-chairs of PRCA’s relaunching LGBTQ+ Network Katie Traxton and Emma Franklin-Wright to find out why inclusion initiatives are so important for workplace wellbeing and the evolution of the creative industries. ...

This is a guest post from Yasmin Russell, head of marketing at digital agency Engage. There are a number of things that can cause issues during a marketing campaign, from KPIs to time, however there ...

In this guest post, practising therapist and Head of Wellbeing at Splendid Collective Jane Latham shares her advice for agencies, in-house teams and professionals on how to keep a balanced mind in this fast-paced industry. ...