Are struggling with your blogger outreach? Can’t engage with the right contacts or unsure how to pitch? Or maybe you just don’t know where to start? Here’s your chance to learn how to get it right.  ...

Former political aides to Labour and Conservative ministers have been given jobs at Facebook in a bid to increase its impact as a political tool in the build up to the general election. This has ...

As the general election gets underway, we’ve compiled all the news, policy announcements, stakeholder reaction and social media analysis to keep you up to date. Arriving in your inbox on Monday, you’ll have a round-up ...

OK, print media isn’t quite dead – but it no longer lives on its own. It happily co-habits with numerous other strands of digital and social media. When you invite print media to cover your ...

With only five weeks to go until the general election, strategists (and agencies) have been scrambling to put together campaigns that will have an impact in such a short space of time. Who are the ...

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   The deadline to submit an application to stand at the general election is the 11th May, after which ...

The charity sector is a gift to budding PR pros and content marketers. Unlike other “business” sectors where content might yield very little “human interest”, the content available to the charity sector almost writes itself. ...

George Osborne, the former Chancellor of the Exchequer, started his first full working day as the editor of the Evening Standard with a promise. Osborne told journalists as he strolled into the office with a bundle of ...

Launched in 2014, by Nikki Cochrane and Kathryn Tyler, Digital Mums specialises in getting mums job-ready with in-demand social media and digital skills, so they can find rewarding roles that sync with family life. In ...

Facebook’s algorithms are used to target “insecure” children as young as 14 and may be used to sell highly targeted advertising according to a recent report in The Australian. According to the report, journalists have ...

Dr Nicky Garsten is a PR and Comms Senior Lecturer at the University of Greenwich, with over fifteen years of experience working in communications. As the Senior Lecturer at the university, Nicky directs the BA (Hons) Public Relations ...

The Guardian has abandoned its trails with Facebook’s Instant Articles service after the newspaper’s chief executive, David Pemsel, suggested that the financial returns were “woeful”. The Guardian has also pulled out of trials with Apple News ...

The Department for Exiting the European Union (DExEU) is the least responsive government department when it comes to responding to Freedom of Information requests according to a new report by the Institute for Government (a leading ...

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   The Queen has approved the appointments of Gavin Laurence Barwell MP and Melvyn John Stride MP as Privy ...

Are bogus influencers undermining brand confidence and confusing the state of play? According to Emma Austen, the founder PR agency Emerge, they are. In a recent PR Week opinion piece, Emma says that brands are often drawn into the science ...

Rudy Adelaide launched her fashion and lifestyle blog, Sassy Fashion Rudy in May 2015 to combine her love of fashion and writing. Through blogging, Rudy has managed to expand her online influence, attracting over 60,000 followers on ...

There once was a time when elections were all about manifestos. They provide an opportunity for political parties to bring together their brightest and best, and articulate why they are fit to govern. Sometimes it ...

Less than a year after Ariana Huffington announced that she was stepping down as editor-in-chief of The Huffington Post, the popular news site has rebranded itself as HuffPost. According to Lydia Polgreen, HuffPost’s new editor-in-chief, ...

Regional newspaper publisher Newsquest has defended its use of cash incentives to maximise the use of user-generated content (UGC) within its papers. The publisher is rewarding titles with cash prizes based on factors including the ...

Described as a no-nonesnse approach on how to navigate the modern world as a man, The Science of Appearance is a men’s lifestyle blog, authored by London-based editor and writer Neil Thornton. In this spotlight, ...