This is a guest post from Alice James, a strategic and creative freelance digital PR, specialising in reactive approaches. What is newsjacking? Newsjacking is often described as a brand marketing tactic where a brand responds ...

Financial services is heavy in responsibility and regulation – particularly in 2023, as the cost-of-living crisis continues to stretch budgets to breaking point and regulation changes hover on the horizon. With experience working across the ...

‘It is the long-term threats that we need to be most concerned about – every day, we are feeling the corrosive impacts of misinformation, but its effect on society and democracy will only fully show ...

‘Our readers are looking at ways to improve the way they run their businesses, so are interested in the technologies and strategies used by their peers,’ says Logistics Business editor Peter MacLeod. Covering subjects at ...

This is a guest post from Hatch Group’s senior account manager Emily Boswell. At the start of a new year brands, marketeers and other industry professionals all start to look towards what lies ahead. At ...

Misinformation, disinformation and fake news is highly contagious and harmful, especially in the field of health. Effective PR and communications can help fight the spread and protect the public from its impacts. Our latest white ...

Cryptocurrency – despite all of the excited/trepidatious reporting about it in the media, and the celebrities who saw opportunity and quickly got involved – is still very early in its development as a finance option. ...

The last UK lockdowns are long past, so what happens now when it comes to how we work? Firms like Goldman Sachs called staff back into the office, while other organisations are fully embracing hybrid ...

This is a guest post from Alex Halls, account director at Hatch. Food waste is a huge issue in the UK, with an estimated 10.2 million tonnes of food ending up in the bin every ...

Supply chain issues, the cost-of-living crisis, fluctuating fuel and energy prices – the logistics sector is facing its share of challenges this year. Helping to keep the sector informed of what is on the road ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social ...

This is a guest post from Hatch Group‘s social media lead Jack Moore.   I’m going to start this piece with an apology. I’m about to use a word that might cause you to roll your ...

This is a guest post from Bottle PR‘s lead creative Laura Santillana. Are you just a brand standing in front of a follower asking them to love you? With Valentine’s Day just around the corner, ...

Mid-2022 was a fraught time for the energy sector as Ofgem demanded companies do more to help customers struggling to pay their bills and keep their homes heated. Energy brands had to do better when ...

This is a guest post from Helen Fitzhugh, associate director, Healthcare at Kaizo PR. In the past two years, consumers have been bombarded with public health information on an unprecedented scale. Over the course of ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. It is still January and we’ve all been inundated by the 2023 predictions; the good and the bad. We’re all braced for ...

‘The way social media platforms are designed and are growing in power is making it easier than ever before to spread misinformation like wildfire,’ believes Shayoni Lynn, CEO and founder of multi-award-winning behavioural science consultancy ...

Santa’s fizzy drink truck – you know the one – has driven its way back out of town and the broadcast space has put away its tinsel-ified TV ads for another year. How did the ...

Misinformation is a growing issue of concern across all areas of the media. Whether shared via social or ‘traditional’ mediums, the spread of incorrect information has had far-reaching consequences on individuals and whole communities across ...

2023 is fixed to be yet another busy year in UK politics, not just for those in Parliament but for the PR and public affairs people communicating upcoming EU regulation changes to the public. Here ...