This is a guest post from April Mullen, director of brand and content marketing at SparkPost. There are a lot of moving parts when it comes to marketing, especially in email. In order to keep ...

It’s no secret that the creative industries have a long-established problem with hiring and promoting fairly and this needs to change. Don’t see an issue? If you haven’t experienced this yourself, you may need to ...

This is a guest post from the team at Hotwire Global.  Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference ...

Is International Women’s Day still necessary to acknowledge in PR in 2022? While the workforce that makes up the PR and communications industry in the UK is mainly female, our sector is not fully equal ...

This is a guest post by Sarah Salord, company director at GEC PR. Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as ...

The Spring update of the Public Relations and Communications Association (PRCA)’s Accessible Communications Guidelines is now available for download. Following its original release in April 2021 and produced in partnership with Current Global, the guide ...

Three out of ten (29%) decision makers in the UK communications sector are seriously considering the move to a four-day working week, according to the latest UK Confidence Tracker from PRCA and ICCO. A further ...

The Chartered Institute of Public Relations (CIPR) is showcasing the strategic value of PR to organisations with the release of its new guide ‘Communicating in a Crisis’. 21 case studies – entries from the 2021 ...

Trends in the integration of marketing and public relations, our latest whitepaper by Stephen Waddington, features insight from thought leaders across the two functions… though, are the two really separate? Download Trends in the integration ...

B2B PR doesn’t often grab the headlines, especially when it is compared to what is seen (incorrectly) as more creative consumer communications. But the benefits of good PR for business to business activities are plentiful, ...

This is a guest post from EverBold marketing executive Orla McCormack. If you asked a marketing director or public relations manager what is meant by the term ‘brand personality’ twenty years ago, you may have ...

The PRCA’s Race and Ethnicity Equity Board (REEB) has appointed Emmanuel Ofosu-Appiah as Vice Chair. Having originally joined REEB in January 2021, Emmanuel leads the ethnic men in PR and social mobility work stream. He ...

While the ResponseSource Journalist Enquiry Service enables the UK media to send out targeted requests to PR and comms professionals, sometimes exact detail on what would be most useful to them isn’t included. If you’ve ...

Compliance doesn’t have to stop the flow of creativity when putting together campaigns within regulated industries. For our webinar Bold Communications in Regulated Industries, Edelman’s director, client strategy Lisa Stone and Investec’s head of PR ...

This is a guest post from Nikki Scrivener, director & co-founder of Fourth Day PR. It has been a challenging couple of years for UK businesses and pandemic-driven uncertainty has forced many to adapt their ...

Dead cat or party policy, the very real threat to end the BBC licence fee announced by culture secretary Nadine Dorries – before she partially backtracked – should be a concern to all in PR. ...

While the PR and comms industry is working hard to better support the mental health of practitioners, we can probably all do with more of a boost. Here are some extra ideas for maintaining your ...

While the term ‘Blue Monday’ has no real basis in fact, you might be feeling extra blue today. It’s January, we’re in year three of a global pandemic and PR just happens to be an ...

This is a guest post from Miriam Chumbley, account executive at Red Setter. When I first joined Red Setter this past summer, I knew that an internship was the perfect way to kick-start my career ...

This is a guest post from award-winning parenting blogger Jo Middleton, Slummy Single Mummy. As a financial organisation, you want to get your brand in front of as many people as possible, so you go ...