Infographic: What do PRs use social media for?

What do PRs use social media for? While engaging audiences, pitching to journalists and conversation building may seem like obvious answers, a survey of UK PR professionals found otherwise. In fact, the survey found a high percentage of PRs never respond or engage with journalists and audiences on networking platforms at all. Alarmed? We were too, that’s why Cision’s inaugural Social PR Study is an absolute must-read to understand the social media usage and behavioral patterns among UK PRs and identify what can be done to implement the full potential of Social PR. The many eye-opening findings of the Study can be downloaded here for free or check out the infographic below for some of the highlights.