How to Write a Press Release in the Digital Age

A tweet might be just what’s needed to draw attention to your news, but a press release is still the Holy Grail for communication and is, dear skeptics, far from dead.

In fact going by a recent survey, nearly 60% of UK journalists said they preferred the traditional press release over other media channels. That being said, writing and more crucially distributing a press release effectively is not as easy as it once was. Real-time news coverage on digital media combined with Google’s SEO stipulations have made it harder for a press release to make its way to newsdesks.

Like most things around us these days, time has come for the humble press release to get smart about its approach and find a way around breaking news in 140 characters and the Penguins and Pandas of the search engine world that so often steal its thunder.

Our latest whitepaper lists the steps you need to take. Bringing together tips from journalists, bloggers, SEOs and digital marketers, you get best practice advice on

The optimum length of the release, its headline, and what other media should come with it

Balancing your target keywords with natural language in your copy

Developing approaches that will work across search, social and traditional media
Download our whitepaper and make sure your press releases work as hard as they can to tell your story.