AI in beauty equals risk – and opportunity – for the PR & comms industry

One industry forging ahead with AI integration – and battling the risks and opportunities that automatically come with the breaking of new ground – is beauty. 

A sector identified with youth and innovation is once again acting as a bellwether for a broader societal trend, and is already playing host to questions around safeguarding and what this means for society. 

These questions are especially relevant for the PR, Comms and Public Affairs pros responsible for charting the tides of media and public opinion – and for creating messaging that lands.

Our report ‘AI in beauty equals risk – and opportunity – for the PR & comms industry’ uses Vuelio Media Monitoring, social listening, and insight from the ResponseSource Journalist Enquiry Service to track how AI in beauty sparked both public conversation and press coverage. 

As the UK’s Online Safety Act impacts organisational strategy on AI, and the Labour Government increases its focus on artificial intelligence in business, this report aims to offer a roadmap for sectors tasked with navigating the challenges. 

Download the full report for… 

• How the UK press are reporting on AI use in the beauty industry so far
• Public reactions on the authenticity of campaigns that utilise AI imagery and enhancements
• The ways brands are tackling the issue of AI ethics within their comms