Once upon a time in PR: 21 characters from the PR industry
Sarah Hall has released the latest book in the #FuturePRoof series. Once upon a time in PR features 21 larger than life characters who are doing things differently to help the PR industry grow and thrive.
Each of the profiles is represented by an ink portrait and short story.
The book includes the industry’s ‘Severus Snape’, PRCA chief Francis Ingham, ‘agency alchemist’ Stephen Waddington, ‘Rebel Girl’ Liz Bridgen, ‘juggernaut’ Sir Martin Sorrell, and Nicky Regazzoni and George Blizzard who are likened to the royal siblings in Frozen as sisters doing it for themselves.
Sarah said: ‘I wanted to celebrate some key players within our industry and have a bit of fun. It was a very easy list to come up with. Everyone had to have some differentiating factor and something to teach others. The core purpose is the same as ever, to showcase best practice and the talent in public relations today.’
The full list of the book’s ‘characters’:
- Alex Aiken
- Richard Bagnall
- Elizabeth Bananuka
- Stella Bayles
- Liz Bridgen
- Professor Anne Gregory
- Jim Hawker
- Dr Roger Hayes
- Francis Ingham
- Tony Langham
- Rich Leigh
- Dr Jacquie L’Etang
- Sandra Macleod
- Alex Myers
- Nicola Regazzoni and George Blizzard
- Peter Smith
- Sir Martin Sorrell
- Ethan Spibey
- Laura Sutherland
- Stephen Waddington
- Dr Jon White
#FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her industry give back.
Illustrations from the book will be displayed at the PRCA’s new member workspace on Bankside, London. The gallery will be launched at a breakfast reception at 8.30am on Friday 30 November. Register your attendance by signing up here.
The specially illustrated edition is a coffee table book and is now available to purchase.
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